MEGA FACTORIES, 401K GURUS, AND “GREEN” CARS ROLL INTO BUZZING HALLS AT HOFF PRODUCTIONS, INC.

SAN FRANCISCO, April 16, 2007 --- Hoff productions, Inc. (HOFF) announces its latest production slate with an exciting programming line-up for National Geographic Channel, Fine Living TV Network and Voom’s Equator HD.  From exploring the world’s masters of manufacturing in Ultimate Factories to meeting eco-friendly car designers in Future Wheels to uncovering savvy retirement strategies in Top 401K Mistakes, these shows are the tip of the iceberg for the bustling HOFF year.

“Last year was the best year in our history and we’re thrilled to be kicking off this spring busier than ever,” President and Executive Producer Michael Hoff said.  “In 2006, we produced a record number of hours in high def, twenty-two to be exact, and added new clients such as Smithsonian Networks and Fine Living TV Network.  Those projects as well as our SD productions really helped lay the groundwork for our full start this year.”

HOFF’s inking a deal with NGC that includes six more episodes of the highly-rated Ultimate Factories.  The production company produced four in 2006 – Budweiser, Harley-Davidson, John Deere, and Peterbilt – and will go global with new brands in this next round.  On the heels of last year’s successful Hooked: Monster Fish, HOFF will also produce several wildlife hours.  “Our talented staff pulled off a variety of complex shows, and their hard work and perseverance paid off.  We’ve enjoyed working with NGC on developing unique story angles and look forward to further building great shows together,” Hoff said.  In addition, HOFF has other projects in the pipeline for NGC including Shark Battleground: The Red Triangle, and Mega Falls.

Also on the slate are the series Future Wheels for Voom Equator HD network and two specials for Fine Living TV Network - Top 401K Mistakes and Quit Your Job.  Future Wheels follows the gurus of green vehicles profiling the newest technologies like solar, electric, and vegetable oil-run cars.  The Fine Living TV Network specials provide practical advice for retirement and career change, combining “news you can use” with real life experiences and expert advice.   “We’ve been in business for almost 15 years and have worked with such a wide client list.  From lifestyle to hard science genres, it’s great to be working with networks that help us grow creatively.  Within that, we also have to anticipate the cultural zeitgeist and adapt quickly to meet the needs of our clients,” Hoff said.

HOFF is currently in production on the following series and specials:

ULTIMATE FACTORIES – (SERIES) NGC US & OFF THE FENCE
They churn out millions of sports cars and build thousands of new mack daddy motor homes each year.  They span 100 acres of vast expanse, consume enough electricity to power a small country, and go through steel like water. They are metropolises of mass production stocked with the latest technology has to offer.  But what does it really take for these gigantic industrial towers to create huge quantities of the biggest and baddest machines around? What obstacles do they face at every turn?  How are they changing?  And where are they going?  From profiling the prized product that gave a particular factory purpose to unraveling the science behind mass industries, we’ll reveal the ins and outs, the challenges and triumphs, the hows and whys of the most intriguing production powerhouses of our time.

FUTURE WHEELS – (SERIES) VOOM EQUATOR HD
Hydrogen, solar, electric, even veggie power...setting speed records, creating fashions, making scientific breakthroughs...for the military, businesses, and you and me.  It's the next step in transportation, the cutting edge of power, design, and human innovation. Join us as we go around the country on a quest to uncover the latest in “green” vehicle technology.  See the cars.  Meet the geniuses behind them.  Experience a future that’s on our front door. These are Future Wheels.

TOP 401K MISTAKES – (1x60) FINE LIVING TV NETWORK
You whiz around worrying about what the kids are up to, their grades and college choices, but what about your future?  Sure, you’ve been putting money into the company 401K, but do you know what your money’s really doing?  Are you maximizing your return or losing it?  Preview the pitfalls and potholes on the road to retirement.  Find out about the ‘ABC’s of allocation,’ the  ‘Contribution Calculator’ and ‘Portfolio Planning.’ Find out how diversification can save you from devastation. Thinking about borrowing from your 401K fortune?  Think again. Expert Rob Black shows us the perils of percentage penalties, the one-two tax-punch and how tapping your trust may leave you swimming in social insecurity.  

QUIT YOUR JOB – (1x60) FINE LIVING TV NETWORK
Allured by a vocation?  Cracking in the corporate cocoon?  Want to rediscover your real passions?  People change careers several times in a lifetime, so why not just do it?  First, discover the difference between a lateral job move and a ‘Leap of Faith.’ How do you avoid careers in danger of extinction?  Do you really need that MBA? We’ll research and re-do resumes with experts. Not ready to take the plunge?  Volunteering let’s you peek into your passions while still pocketing a paycheck. Starting a small business?  Find out how Marty Nemko’s mantra, ‘Don’t Innovate.  Replicate,’ can take you from copycat to corporate king.   Before you blaze that trail, take a step back… resolve goals with reason and realism,  and find out how to fine-tune your future!

SHARK BATTLEGROUND: THE RED TRIANGLE – (1x60)
NGC-US & ELECTRIC SKY
For nature’s most colossal killing machines, it’s home sweet home.  For surfers and fishermen, it’s the deadliest water on earth.  In this lethal lair, surviving sharks is luck.  Studying them is a dangerous obsession. Welcome to the world’s scariest battleground of man and shark – the Red Triangle. It stretches from Monterey Bay to San Francisco’s ‘Devil’s Teeth’ Farallon Islands. It’s 150-sq. miles of surfing mecca and fishing goldmine.  Teetering on the edge of the Continental Shelf, it’s also the favorite feeding ground of the great white.   Through shark attack survival stories, researchers reveal unique behavioral and migratory patterns of great whites congregating in this area. 

NIAGARA – MEGA FALLS – (1x60) NGC-US & OFF THE FENCE
Taller than three Empire State Buildings. Rapids strong enough to crush steel.  Millions of tons of water gushing faster than a racecar, dumping 600,000 gallons a second.  Alluring and powerful. Magnetic and dangerous.  What have scientists, visitors, and the daring uncovered about the power of Niagara – Mega Falls? From expert hydrologists who unravel the swirling science behind the falls’ electric power to daredevils who’ve tried to challenge it, discover an astounding force of nature from those who’ve experienced Niagara – Mega Falls.

EXTREME PARENTING – (1x60) TLC
Nudist camps for kids.  Father-son ‘jam fests. A circus family where navigating the “Ball of Death” is an after dinner family activity. Forget Dr. Spock. When it comes to Family Values, these gonzo guardians re-write all the child-rearing rules.  We’ll uncover the day-to-day daring, discipline, and deep philosophies behind what some may call peculiar parenting.  Devout nudists, Erich and Georgia Schutauff believe kids need ‘body pride.’  At home, nude’s the rule.  For everyone.  In summer, they even send the kids to ‘naked day camp.’  In the Hecker family, rock ‘n roll rules.  Family time?   Guitar tuning together then going out to clubs. On Extreme Parenting, you’ll go behind closed doors to meet passionate parents, understand their radical rules, and see how they make it work.

About Hoff productions, Inc. (HOFF)

Hoff productions, Inc. (HOFF) is located in the San Francisco Bay Area and is one of America’s leading international producers of factual television.  Founded in 1993 by President and Executive Producer Michael Hoff, HOFF is a pioneer of High Definition television production and unique non-fiction series formats.  Clients include National Geographic Channel, Fine Living TV Network, The Military Channel, FOX, TLC, The History Channel, Court TV, Discovery Channel, The Science Channel, Discovery Health Channel, TV One, Travel Channel, Animal Planet, PBS, Voom Equator HD, and HGTV.  HOFF has a full-time staff of producers, directors, writers, editors, developers, graphics artists and administrators. HOFF also produces High Definition, commercials, interstitials, infomercials, promotions, and content for clients like TBS Superstation and Paramount Pictures.